Watching Ruca believes that there are two ways to drive conversions on a website: 1) bring an enormous amount of (generally) high costing traffic to the website and observe a low rate of conversion or 2) bring a targeted group of qualified traffic to the website that results in an increased conversion rate—we believe in the second option. There are many tricks and gimmicks on the web that promise to bring your website more traffic; but if that traffic isn’t converting then what’s the point? Watching Ruca's experience with Search Engine Optimization, targeted search marketing, shopping portal marketing, keyword management and site analytics can help you reach your sales goals while minimizing cost as percent of revenue and maximizing your ROI.
Search Engine Optimization is the key to getting your website found in search engines' organic listings. There are several requirements that searchbots look for when indexing your website, and without implementation of those requirements, your website will be very poorly ranked--if ranked at all. Learn more. 
Pay per Click Advertising is one of the most efficient marketing channels online. While paying a cost for every click that your ad receives, your listings are guaranteed to be in the position that you desire. This method is trackable down to the penny to make sure that your campaign is performing at the level that makes sense for your business. Pay per Click Advertising is also a great way to get first page listings while your site is being optimized for organic listings. Learn more. 
Site Analytics
provides a vast understanding of what is happening to the traffic that enters the website. By analyzing how traffic moves around the site, where they enter the site from and what pages are causing users to exit, Watching Ruca can provide valuable insights to help you maximize the performance of your website. Learn more. 
Brian Shindurling Owner, Account Manager With over four years and 30+ websites of search engine marketing experience, Brian has identified certain best practices in search engine marketing that have been utilized to maximize clients' search results and website performance overall.
Watching Ruca has been designed around these best practices to increase search listings and website performance in any industry. Get a free consultation and find out how Watching Ruca can help your business succeed. 
Articles
- SearchDay: Creating PPC Campaigns: the 'Live or Die' Settings
Today's search engine marketing news and opinion: Creating PPC Campaigns: the 'Live or Die' Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; ... - SearchDay: What Can TV Learn from Search?
Today's search engine marketing news and opinion: What Can TV Learn from Search?; Olympics 2008: Which Search Advertisers Get the Gold?; 24 iPhone Applications That Accelerate Mobile Search; and more.
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